Over the years there is that a lot of doctors and medical clinics who spend a lot of time and money on special offers that do not generate new business.
Whether it’s local sponsorships, newspaper-advertisements or social media marketing, local business owners are throwing away cash on marketing tactics that may enhance their egos by making them local celebrities, but don’t actually result in revenue.
Doctors and medical clinics, those counting on local area customers, should give attention to networking with other area businesses first, large employers, institutions, churches and other businesses. They should network and create marketing approaches and events that are advantageous to all parties.
Here are several marketing suggestions to consider before breaking out some money:
1.The old hands shake and business cards. There is this phenomenal new social media strategy that’s on fire right now called meeting people in the flesh. Whether you’re a business proprietor or the manager, make a true point to introduce yourself to at least five individuals per week. Have a special offer on the back of your cards and hand them out as you meet people. Out of the 250 individuals you might meet over the full year, odds are 80% will use your business-card voucher, and about 20% will be new reoccurring customers. That is nice amount of new business without any advertising cost except your time.
2. Cross advertise with other local businesses. Scratch each other’s backs. Give a special coupon for various other local businesses to distribute to customers that includes a special offer from you– compliments of them. You get your marketing handed out free of charge, and the promotional partners get to offer their buyers a special perk.
3. Make local area employees your VIPs. Got a big employer near your place of business? Offer up a special discount to employees who show their employee ID. In certain situations, it’s easier to for the employer to distribute a “VIP card” from your business to each of the employees. Generally, you should offer something repeatedly for a set time frame to the VIPs — 30 to 60 days is a great time period. Keep the offer lower with merchant cross promotions.
These tactics don’t take up that much time. They cost very little and they generate business. They make use of a business’s products as the incentive to bring people in — rather than media/advertising dollars.
4. Medical SEO. You can also consider doing search engine optimization to improve your search rankings. This will help individuals find you and your medical clinic when looking for a doctor with your specialty. You can outsource this to a consulting company like Tampa medical seo or with a little time invested learn some basic SEO tactics.